In 2007, after reading Jim Citrin's excellent book, The Dynamic Path, I had the idea that if people could have a dynamic path (going from leadership to legacy), so could companies.
As an Executive Coach, I have been observing how focusing on purpose has helped companies who have had them, and the people within them. Last year, I had a client who was the head of a division for a defense contractor. We talked about the question "If we do our job right, what happens [in the larger world]? After several "what else's" following things like "the company makes a profit and people have good jobs" etc., they came up with this: "If we do our job right, sailors come home safe." They looked at me and teared up. They were silent for many seconds, then said, "That is worth the entire cost of the coaching." Those words have been passed to the person's group, and are serving as a center of motivation for the division.
Thanks David. Lisa is a great thought leader in the area of sales and purpose. Business does not have to be apart from Purpose, we are moving closer to the recognition of that alignment
As an Executive Coach, I have been observing how focusing on purpose has helped companies who have had them, and the people within them. Last year, I had a client who was the head of a division for a defense contractor. We talked about the question "If we do our job right, what happens [in the larger world]? After several "what else's" following things like "the company makes a profit and people have good jobs" etc., they came up with this: "If we do our job right, sailors come home safe." They looked at me and teared up. They were silent for many seconds, then said, "That is worth the entire cost of the coaching." Those words have been passed to the person's group, and are serving as a center of motivation for the division.
thanks. a helpful read / reminder. liked the sales part - not just share purpose but activate purpose with customers!
Thanks David. Lisa is a great thought leader in the area of sales and purpose. Business does not have to be apart from Purpose, we are moving closer to the recognition of that alignment