Last week I was talking with my friend Will who was up for a very exciting coaching assignment. His response to me was “I hope that I can be of service” which is typical Will, always putting others first. In a moment of quick response, I texted back, “You should be delighted that you are being considered for this assignment, you are ready for the work and it will be great for you!” His response, again, typical Will, was “Thank you for reminding me.” It reminded me of my own habit of thinking it is always important to put the other person first, to be of service, to be humble. It reminded me of some coaching I had gotten recently to put myself first. And then it occurred to me. Too often we think ideas are in opposition when they are not. Will can hope to be of service and be excited by the assignment. By breaking the false narrative that two ideas cannot coexist, we can create an entirely new space to operate and create growth.